September 10th, 2012 by Rosie
Last month, Infrared5 unveiled something exciting- an 11 foot high custom designed mural in our entry space. From conception to completion, spanning almost an entire year, this project was a labor of love. The work was designed by LA based artist, Bradley Munkowitz. Rebecca Allen, Infrared5’s CEO and the fearless leader of this project, met Bradley at a FITC conference many years ago where Bradley made a lasting impression. “His work is just as engaging as his personality,” says Allen. When it became time to look for an artist to create a mural for our entryway, Rebecca knew just the person to call. “I was initially taken by the scale of the piece; being 11 feet square… So I wanted to create an artwork that had a great deal of dimensionality, because on that grand scale it’d feel immersive, which would really make for a captivating entryway mural,” says Bradley. The artist went about creating a series of images digitally, using Autodesk Maya and procedural textures, which allow for rendering at any size. “I think I submitted about 20 different designs and Rebecca and I chose the best one for the application.” If you feel like our entryway is playing a trick on your eyes, you are right- Bradley is heavily influenced by Op Art. “I just love the visual movement, the graphic nature, and obviously the trippy dimensionality,” says Bradley.
The task of getting this mural hung fell onto my plate sometime in late spring, 2012. I was new to Infrared5, still figuring out what my position here really meant, when Rebecca asked me to look into having someone come to hang the mural. I’ve come to think of myself as the resident ‘figure-it-out-ologist’. Much of my job entails putting the time and focus into getting things done that take a lot of research time, tasks that have historically been put on the back burner in favor of focus on client work. I try to adapt IR5’s motto ‘yeah, we can build that’ into my own ‘yeah, I can research that’ in order to get things done.
I knew that finding someone that had the skill to hang this mural was going to be a tricky task. After all, the mural was shipped to us as three panels, 11 feet tall by roughly 3.5 feet wide. These panels have a back that peels off to reveal an adhesive that would stick to the wall. As our project manager Kelly Wallick said, “Its hard enough to put contact paper into drawers!”
I hit the internet. Companies that specialized in large scale vinyl installation wouldn’t install anything that they had not produced, and finding contractors proved a challenge. After weeks of telephone tag, multiple early saturday morning phone calls from one terrifyingly overeager applicant, and many frustrating stops and starts, we found our way to Abigail Newbold.
Abigail, a fellow MassArt graduate, is an artist who creates installations that confront ideas of comfort and survival. On her website, Newbold states “I am motivated in my quest to evaluate and distill by a desire to be able to feel at home anywhere.” We were referred to Newbold via her coworker at the Decordova, and she proved to have just the patience and attention to detail to take on this project.
Abigail and her partner Ricky Marsee arrived at 10 am Sunday morning to begin work. Stunningly confident in the face of a meticulous task, the duo set to work. It was nearly 7 pm when they wrapped up. It had been a long battle, but the mural was finally up.
Taking almost a year from conception to execution, Infrared5 is thrilled to be displaying a mural as dynamic and contemporary as the work we hope to put out. No one is more excited to have the mural up than Rebecca. “I am so glad that we all persisted and have an amazing piece to enjoy and set the tone for clients!”